Graphic design has become essential to each and every aspect
of business.
Marketing uses graphic design  to create ads for print, online
and video platforms, promotional flyers and e-books, websites, brand logos and other assets. Therefore, graphic design has become essential to each and every aspect of business.
Even internally, within a company, graphic design can have
a substantial impact on how presentations, proposals and other material is received.
A brand identity is a set of tools or elements used by a company
to create a brand image.
A brand image is a customer's perception of your company.  
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